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Geotargeting Archives - ExchangeWire.com

Geotargeting

Azerion Launches Hawk DSP in the US

Azerion, the international, publicly listed ad tech full-stack platform and leading curation house, has launched Hawk, a demand-side platform (DSP),…

2 months ago

Leveraging Location: A Solution to the Siloed Ecosystem

In association with Taptap Digital. As advancements in the ad tech ecosystem leave the landscape increasingly fragmented, and consequently harder…

3 months ago

“The CTV environment is particularly challenging”: Samba TV’s Jay Fowdar on Omni-channel Effectiveness

We meet with Jay Fowdar, VP of customer success at Samba TV, in this interview to discuss ongoing challenges in…

4 months ago

Digital Envoy Introduces LocID, a Stable ID Designed to Restore Trust in Digital Advertising

Digital Envoy, a pioneer of IP intelligence and high-quality, consent-based location data, announces the launch of LocID, a groundbreaking geospatial…

4 months ago

The Stack: Retail Media Making Waves

A new retail media hub, a discussion on precision targeting, and the battle between instream and outstream video, all in…

7 months ago

Displayce, the First DSP DOOH to Integrate Echo Analytics’ Global Point of Interest Library

Displayce, the leading European programmatic platform for digital out-of-home (DOOH) advertising, announces a strategic partnership with Echo Analytics, a pioneer…

11 months ago

CTV in Multichannel Media Strategies: Interview with Giovina Di Tonno, Rakuten

In association with Rakuten Advertising In this exclusive interview ahead of ATS Madrid 2023, ExchangeWire speaks to Giovina Di Tonno,…

2 years ago

La location intelligence di Taptap Digital sbarca in Italia con un nuovo Sales Director

Taptap Digital è un’advertising tech company specializzata in intelligenza geospaziale e analisi per programmatic media. La sua piattaforma proprietaria full…

2 years ago

Taptap Digital’s Location Intelligence Lands in Italy with a New Sales Director on the Ground

Taptap Digital is an advertising technology company specialising in geospatial intelligence and analysis for programmatic media. Its proprietary full-stack platform,…

2 years ago

Hivestack Launches North Asia’s First Programmatic Digital Out-of-Home (DOOH) Campaign in the USA

June 21st, 2022 - Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company has announced…

3 years ago