The GDPR is finally upon us. For many, if not all of us, the date of 25 May 2018 was…
Digital advertising is a complex industry, where challenges and opportunities are plentiful. As the General Data Protection Regulation (GDPR) and…
Mobile continues to drive programmatic growth, reaching record highs in 2017 – and promising outlooks for the future. That makes it…
Experienced marketers and merchandisers understand that every few years there is a ‘-geddon’ or ‘-ocalypse’ that monopolises the industry’s attention…
By using 'legitimate interest', online publishers and vendors are playing Russian roulette with their users' data, writes Stuart Austin, digital…
After months of speculation about how GDPR will change programmatic, the deadline for compliance has finally come (and gone). The…
AI has recently pushed programmatic to new heights. But how are the new regulations regarding data privacy going to impact…
GDPR is officially here, and according to a recent eMarketer survey, only 6% of firms said that they were ready…
The General Data Protection Regulation (GDPR) amplifies the reliance of advertisers in Europe on publishers’ consent and contextual data. After…
Europe and European companies have tended to lead the pack when it comes to data protection concerns and regulations. ExchangeWire…