ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK ad…
Tiffany Morris (pictured below) is general counsel and vice president of global privacy at DMP Lotame. In this Q&A with…
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Amazons Header-Bidding-Lösung TAM startet in Deutschland; Plista Trendradar 2018;…
Targeting in the age of programmatic is not about demographics anymore. It is about the consumer's passions, interests, and habits.…
Only five months away, GDPR could change the course of advertising forever. Currently slated for 2019, the ePrivacy Directive is…
Marks & Spencer recently revealed it is looking to data analysis to turn its fortunes around, combining information from its…
In a mobile-driven world, users want to have shopping experiences that are relevant and targeted. IP geolocation technology is the…
December is here; and the Christmas countdown has officially begun. Retailers are preparing for the most important period of the…
As the capabilities exist for marketers to target audiences one-to-one, there are certain roadblocks that limit the ability to grow…
Six months remain until the General Data Protection Regulation (GDPR) comes into force, transforming the way organisations collect, store, and…