ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Advertising Association…
When an Irish person tells you in a moment of crisis that, "you’ll be grand", you truly are in a…
Compliancy with the new regulations on data usage in the EU is not an issue that can be resolved by…
Performance marketing agency Merkle has grown rapidly across EMEA, including the acquisitions of Divisadero in Spain, Oxyma in the Netherlands, Aquila…
With many marketers having issues scaling their first-party data, and trouble trusting their third-party data, there is a clear gap…
Noncompliance with the upcoming GDPR could cost businesses millions of euro in fines. Is blockchain an option that can provide…
2018 is set to be a year of disruption for the advertising industry. While fighting against fake news, invalid traffic,…
The clock is ticking for enforcement of GDPR in May, which will trigger unprecedented change across Europe’s digital media ecosystem. In…
Despite its limitations, third-party data is widely used by marketers to enhance the reach of campaigns and improve targeting, largely…
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: New Research Shows Little…