RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: More Than Half of…
The Cambridge Analytica/Facebook scandal has thrown issues like trust and transparency in the programmatic industry into sharp relief. In this…
In this piece for RetailTechNews, Stuart Austin, programmatic consultant, Uniqodo, explains how the online advertising industry has grown off the…
The GDPR will require ad tech companies to make substantial changes to their tech and business models. The question being…
The passage of GDPR requires that all U.S.-based media companies doing business in Europe reveal exactly with whom they’re sharing…
As an internet user, you’ve doubtless felt as though you were being followed from site to site, haunted by the…
It’s been quite a month for Facebook, Cambridge Anayltica, and a previously unknown Cambridge researcher named Aleksandre Kogan, writes Kirsty…
In this piece, Ivan Guzenko (pictured below), CEO, SmartyAds, outlines that the whole concept of programmatic advertising is based on accessible…
The cross-device landscape is one that’s rife with widespread misunderstandings. Anyone who gazes into their crystal ball and claims to…
Despite the fact that we are producing more data than ever before, using this data to engage customers and drive…