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  • Adelaide Partners with Unwind Media to Enhance Media Quality Standards

    News

    Adelaide, the industry leader in attention-based media quality measurement, has announced a partnership with Unwind Media, a leading developer of casual games. With this collaboration, Unwind Media can now assess the probability of attention and impact across all its offerings, [...]

  • Carlyle to Sell UK Video Games Maker Jagex for £900m; Google Pledges €25m to Boost AI Skills in Europe; Big Tech Meet for AI Opportunity Forum

    News

    On today’s ExchangeWire digest: Carlyle to Sell UK Video Games Maker Jagex for £900m; Google Pledges €25m to Boost AI Skills in Europe; Big Tech Meet for AI Opportunity Forum Big deals are on the table in the gaming landscape. Private [...]

  • Predictions 2024: Audio

    News

    The industry buzz around digital audio just keeps getting louder, and it makes sense: research has shown that audio ads outperform video ads in grabbing attention and generating brand recall. In 2023, on-demand audio overtook linear audio for the first [...]

  • GAMURS Group Announces GAMURS Pulse powered by ArcSpan AMS™

    News

    GAMURS Group, a leading gaming, esports, and entertainment publisher, announced today (January 4th, 2024) its partnership with ArcSpan Technologies to leverage the ArcSpan AMS™ audience data monetisation platform for publishers. Following an extensive review, GAMURS has selected ArcSpan's AMS platform [...]

  • How Funcom & Quantcast Took The Gaming World by Storm With Dune:Awakening 

    News

    Over 265,000 members of the gaming community gathered in Cologne, Germany, for 2022’s Gamescom, the world’s largest gaming convention. The event was watched widely around the globe, amassing 130 million views online. Among the game launches announced at the event [...]

  • Bidstack Team Up with AtPlay in the Nordic Market

    News

    Bidstack is pleased to announce a new strategic partnership with AtPlay, which will see it act as a reseller for Bidstack’s suite of in-game advertising products in the Nordic market.  Bidstack has been pioneering the in-game advertising industry since 2017 and [...]

  • Women Lifting Women Initiative Expands with Launch of Mentorship Programme

    News

    The Women Lifting Women initiative, a champion of gender equity and diversity, is thrilled to announce the launch of its new mentorship programme. A collaboration between market leaders NumberEight and in-game audio pioneer Odeeo, this mentorship programme will connect the [...]

  • Azerion Joins Forces with Sovereign Nature Initiative to Support Forgotten Parks Foundation

    News

    Azerion, the digital advertising and entertainment media platform renowned for the social game Hotel Hideaway, proudly announces a collaboration with the non-profit organisation Sovereign Nature Initiative (SNI), benefitting the Forgotten Parks Foundation (FPF). Together, they are set to transform the [...]

  • The Ad Tech Optimist

    News

    Ciaran O'Kane looks on the bright side, and dives into the eight areas of focus that give adland reasons to be cheerful. The title of this post might suggest I am looking to ape Marc Anderseen’s verbose libertarian essay on why [...]

  • Mobile Gaming: Capitalising on the Power of Portable Play

    News

    Set to be worth USD$470bn (~£385bn) globally before the decade is out, the gaming industry has surged in both value and popularity. In the US alone, 27% of people spend between 1 and 5 hours gaming each week, with the [...]


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