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Gaming Archives - Page 8 of 30 - ExchangeWire.com

Gaming

Gaming & In-Game Advertising: Predictions for 2023

As mobile is the dominant channel for in-game advertising by a significant margin, it was perhaps unsurprising that the medium…

3 years ago

The Stack: Epic Games pay $520m FTC settlement, Google and Meta lose US digital ad majority

This week: Epic Games pay $520m FTC settlement, Google and Meta lose US digital ad majority Regulation continued to make…

3 years ago

Epic Games to Pay USD$520m FTC Settlement; European Commission Fires Antitrust Warning to Meta

In today's ExchangeWire digest: Epic Games to pay USD$520m (£427m) FTC settlement; European Commission fires antitrust warning to Meta; and…

3 years ago

Two-thirds of Brits are Mobile Gamers, with Most Playing Multiple Times a Day – LoopMe

New survey insights released by LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance,…

3 years ago

Microsoft-Activision Deal Under Threat from FTC; Shein Explores Move to Online Marketplace

In today's ExchangeWire news digest: Microsoft's acquisition of Activision Blizzard could be blocked by the FTC; fashion giant Shein explores…

3 years ago

ExchangeWire’s 2023 predictions

December is here, and it’s traditional at this time of year to start looking ahead, thinking about what’s set to…

3 years ago

Nexon & Hivestack Activate a Cross-Border Programmatic DOOH Campaign from South Korea into Singapore

Hivestack, the world’s leading, independent programmatic digital out-of-home (DOOH) ad tech company today (November 28th, 2022) announced the success of…

3 years ago

Netflix to Reveal UK Viewing Figures for the First Time; ASA Rules Tory Party Broke Advertising Rules

In today's ExchangeWire news digest: Netflix will report its UK viewing figures for the first time; the UK's ASA asserts…

3 years ago

Podcasters “Buy” Listens Via Mobile Game Ads; Brands Hurry to Comply with Data Laws

In today's ExchangeWire news digest: a report from Bloomberg finds that some podcast networks are acquiring listeners via ads in…

3 years ago

Optus Opposed Privacy Law Changes; Livewire Raises AUD$4.7m

In today's ExchangeWire news digest: Optus opposed privacy law changes; Livewire raises AUD$4.7m (£2.8m); and W3C forms first board. Optus…

3 years ago