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Gaming Archives - Page 6 of 30 - ExchangeWire.com

Gaming

Equativ Levels Up its Gaming Marketplace to Help Advertisers & Publishers Thrive in Fast-Growing Gaming Sector

Equativ, the leading independent ad tech platform, is growing its gaming advertising services. Offering access to quality inventory across premium…

2 years ago

Criteo Fined €40m for GDPR Violations; YouTube Ventures into Online Games

In today's ExchangeWire news digest: Criteo is issued a revised fine in France for GDPR violations; YouTube internally tests a…

2 years ago

Benefits of Owned & Operated Portfolios in In-Game Advertising

In this contributed article from VideoHeroes, Kike Rodríguez, managing director, details the benefits of building an owned-and-operated gaming portfolio for…

2 years ago

New Report From Lumen and Anzu Unveils Gaming’s Untapped Potential for Attention-Driven Advertising

Lumen Research, the global attention technology company, and the world’s most advanced in-game advertising platform Anzu, have announced the results…

2 years ago

Bidstack Revs Up In-Game Advertising with Leading Mobile Racing Studios

Bidstack, the technology company pioneering intrinsic in-game advertising, celebrates the one-year anniversary of its partnership with publisher Fingersoft and announces…

2 years ago

Chris Vincelli Joins Bidstack as VP of Enterprise Partnerships

Bidstack, the leading in-game advertising and video game monetisation platform, today (May 24th, 2023) announces the appointment of Chris Vincelli…

2 years ago

Microsoft & Activision-Blizzard: Media Implications of the CMA’s Decision

In one of the most hard-hitting acts by competition regulators in recent years, the UK Competition and Markets Authority (CMA)…

2 years ago

Innovation is Making Digital Advertising More Powerful: Q&A with Rafa Ruigómez, StackAdapt

In this exclusive Q&A ahead of ATS Madrid 2023, Rafa Ruigómez, programmatic account manager, StackAdapt, provides an overview of the…

2 years ago

The Stack: Microsoft-Activision Blocked in UK, Apple Wins Against Epic Games in Appeals Court

This week: UK regulator blocks Microsoft's acquisition of Activision Blizzard, Apple wins in appeals court against Epic Games... The UK's…

2 years ago

3 Reasons Why In-Game Advertising is Perfect for Brand-Building

In this exclusive byline ahead of ATS London 2023, Mark Slade, VP, brand sales at Digital Turbine, outlines how in-game…

2 years ago