Segmenting your audience effectively is one of the most important components of a mobile retargeting strategy, writes Alexei Chemenda (pictured…
ExchangeWire has been running events in Germany since 2013; and in that time I have had a firsthand look at…
Gaming certainly isn't what it used to be, and as it storms increasingly into the mainstream, there's one thing that…
The gaming community is vast, dynamic, and incredibly engaged. However, in many environments, the popular misperceptions of what a gamer…
Once considered TV’s last safe bastion, the world of live sports is facing disruption. Ratings have dropped, subscriptions have fallen,…
TheGamingEconomy rounds of some of the biggest stories in the business of gaming. In this week's edition: Voodoo Gets Some Help…
For many gaming developers, there is a fear of advertising; and one of the major reasons for this is the…
TheGamingEconomy visited Casual Connect Europe this week, where we interviewed Simon Spaull, managing director, EMEA, AppLovin, about the challenges and…
Fortnite is the break-out gaming success of the year. It has currently got 45 million users playing the game (across…
When King launched its ad business nearly two years ago, you sensed a struggle within the company between the burgeoning…