Bidstack Group (LSE:BIDS), the native in-game advertising group, has announced the results of an independent study which used eye tracking…
Google has made its move on gaming with the announcement of streaming platform Stadia. The news came on the second…
In the span of five years, mobile gaming has grown from the smallest segment of the gaming market to a USD$70bn…
China may be the world's biggest game market, with regard to user numbers and revenues, but for many months the…
Reality Clash is an in-development mobile AR shooter that integrates blockchain, cryptocurrencies, dynamic in-game advertising, and geo-mapping technology into the…
This week UK monetisation outfit Admix revealed that it had secured an impressive USD$2.1m (£1.63m) in funding to further develop…
You don't need to be a devoted games industry observer to have noticed something of the recent rise of eSports.…
A report released by Liftoff and Leanplum on the state of mobile app marketing suggests that app marketers are coming under…
The representative team from Beeswax EMEA attended ATS Berlin on 6 November, 2018 – a gathering of around 200 programmatic…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the EMEA region – and…