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Gaming Archives - Page 27 of 30 - ExchangeWire.com

Gaming

IAB Europe Releases TCF v2.0: Google Set to Adopt Framework

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…

6 years ago

Animoca Brands Enters Mutual Investment with Versus Systems; Zee5 Partners with LuLu & EUROSTAR Group

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region –…

6 years ago

Bidstack Launches In-Game Ads Plugin in Collaboration with Epic Games’ Unreal Engine

Bidstack Group, the native in-game advertising platform, is pleased to announce a new collaboration with Epic Games’ Unreal Engine, enabling…

6 years ago

Bidstack Announces Acquisition of Ad Fraud Prevention Company Pubguard

Bidstack Group (LSE:BIDS), the in-game advertising group, has announced the acquisition of ad fraud prevention platform Pubguard. The move is…

6 years ago

Mobile Ad Fraud Cost USD$2.3bn (£1.89bn) in H1 2019; Sizmek Finalises Peer39 Sale

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…

6 years ago

In This Privacy-First Era, Ad Tech Needs to Evolve or Die

The industry is literally being held together with a thin layer of ad tech adhesive tape, namely the Chrome browser.…

6 years ago

The Mixing Circles of Gaming and Advertising: Q&A with James Draper, Bidstack

Following an increased presence of gaming developers and publishers at advertising industry events, such as Cannes Lions and DMEXCO, within…

6 years ago

Brand Expectations for China Are High According to New Research; Dentsu Signs Partnership with Imprint

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region –…

6 years ago

How Can Advertisers in Asia Tap Into the Cultural Phenomenon of Esports?

2019 marks a key year in the development of the relatively nascent esports movement, with the global market set to…

6 years ago

Taptica International Rebrand Reflects Video Advertising Leadership; Bidstack Reveals Results of Independent Study by Lumen Research

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…

6 years ago