In this exclusive article written for ExchangeWire, the team at The Programmatic Advisory discusses the opportunity in emerging channels, namely…
The first-ever programmatic in-game advertising campaign to be independently verified has seen a 23% increase in viewability of ads —…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…
In-game advertising platform Anzu.io and MRC-accredited fraud-prevention solution Forensiq announced a new partnership representing the first-ever fraud detection collaboration for…
Bidstack, the in-game advertising platform, is excited to announce a new appointment to its influential Advisory Board – Andrew House,…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…
Adverty, a leading in-game platform for advertisers, agencies and content creators announces further expansion with the launch of the UK…
Writing for ExchangeWire, Niklas Bakos (pictured below), CEO and founder of Adverty, discusses how in-app and in-game advertising have changed…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…
Media and Games Invest plc (MGI) announced today that its subsidiary gamigo AG agreed to acquire Verve Wireless, Inc.’s assets,…