Global in-game advertising platform Anzu.io has announced a new collaboration with Nielsen Connectivity, which will bring advanced advertising effectiveness measurement,…
Niklas Bakos (pictured below), CEO of Adverty, writes exclusively for ExchangeWire about how the economic downturn caused by the Coronavirus…
In today's ExchangeWire news digest: Unruly and Ampverse partner to make investment in eSports and gaming inventory easier; Fandango buys…
Mobile publisher platform and programmatic ad exchange PubNative announces that it is expanding its offering with ads in gaming and…
Former DOOH.com managing partner Jeremy Taylor (pictured below) joins global in-game advertising platform Anzu.io as VP EMEA today [7 April…
Leading in-game advertising platform Anzu.io has announced the appointment of Jamie Gutfreund as a strategic advisor. Gutfreund is an accomplished…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…
Display advertising placed in natural contexts within games are the favoured ad format among mobile users, according to new research…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…
MG Motor UK has become the first automotive manufacturer to champion in-game advertising in real-time. Working with leading native in-game…