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Gaming Archives - Page 2 of 30 - ExchangeWire.com

Gaming

adWMG & Azerion Enhanced Games Revenue Applying Cross-Device Targeting

adWMG is a part of global WMG International - a focused monetisation and promotion platform focusing on providing professional advertising…

1 year ago

Digest: News Corp Sues Perplexity

In today's ExchangeWire digest: News Corp sues Perplexity, Netflix shuts down Team Blue gaming studio, and The Walt Disney Company…

1 year ago

Industry Review 2025: CTV, Gaming and the Future of Entertainment

ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Today, we’re taking a…

1 year ago

US Threatens Google Breakup and Sues TikTok; Connatix and JW Player Merge; WPP Partners with Roblox

Today’s news: DOJ Threatens Google Breakup; US States Sue TikTok; Connatix and JW Player Merge; WPP Partners with Roblox For…

1 year ago

NumberEight & Gameloft for brands Forge Strategic Partnership to Enhance Audience Targeting Across Premium Gaming Inventory

Gameloft for brands, a leader in advertising and gamification solutions for brands, has partnered with NumberEight, a leader in ID-less…

1 year ago

From Walled Garden Platforms to Mobile Gaming: Why Advertisers Should Shift their Ad Spend

At its A Morning at the Movies event, Digital Turbine revealed research which makes the case for why advertisers should…

1 year ago

Perplexity in Talks with Brands for Digital Ads Model; ITV Encourages Advertisers to Embrace GenAI; Roblox Building Walled Garden

Today’s news: Perplexity In Talks with Brands for Digital Ads Model; ITV Encourages Advertisers to Embrace GenAI; Roblox Building Walled…

1 year ago

Gaming: The Media Industry’s £144bn Sleeping Giant

In this contributed article, Michael Clingham, account director and Oliver Wong, account manager at Spark Foundry UK discuss the untapped…

1 year ago

Warner Bros and Fandango Sell Cinema Tickets On Roblox; TikTok Terminates Lite Rewards Feature in EU; OpenAI Co-Founder Moves to Rival Anthropic

On today’s news digest: Warner Bros and Fandango Sell Cinema Tickets On Roblox; TikTok Terminates Lite Rewards Feature in EU;…

1 year ago

AdInMo launches InGamePlay SDK 3.0 with Clickable Ad Units

AdInMo, the most innovative and player-centric monetisation platform for mobile game developers, has announced the beta release of its InGamePlay…

1 year ago