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Gaming Archives - Page 2 of 30 - ExchangeWire.com

Gaming

adWMG & Azerion Enhanced Games Revenue Applying Cross-Device Targeting

adWMG is a part of global WMG International - a focused monetisation and promotion platform focusing on providing professional advertising…

7 months ago

Digest: News Corp Sues Perplexity

In today's ExchangeWire digest: News Corp sues Perplexity, Netflix shuts down Team Blue gaming studio, and The Walt Disney Company…

9 months ago

Industry Review 2025: CTV, Gaming and the Future of Entertainment

ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Today, we’re taking a…

9 months ago

US Threatens Google Breakup and Sues TikTok; Connatix and JW Player Merge; WPP Partners with Roblox

Today’s news: DOJ Threatens Google Breakup; US States Sue TikTok; Connatix and JW Player Merge; WPP Partners with Roblox For…

9 months ago

NumberEight & Gameloft for brands Forge Strategic Partnership to Enhance Audience Targeting Across Premium Gaming Inventory

Gameloft for brands, a leader in advertising and gamification solutions for brands, has partnered with NumberEight, a leader in ID-less…

9 months ago

From Walled Garden Platforms to Mobile Gaming: Why Advertisers Should Shift their Ad Spend

At its A Morning at the Movies event, Digital Turbine revealed research which makes the case for why advertisers should…

10 months ago

Perplexity in Talks with Brands for Digital Ads Model; ITV Encourages Advertisers to Embrace GenAI; Roblox Building Walled Garden

Today’s news: Perplexity In Talks with Brands for Digital Ads Model; ITV Encourages Advertisers to Embrace GenAI; Roblox Building Walled…

10 months ago

Gaming: The Media Industry’s £144bn Sleeping Giant

In this contributed article, Michael Clingham, account director and Oliver Wong, account manager at Spark Foundry UK discuss the untapped…

11 months ago

Warner Bros and Fandango Sell Cinema Tickets On Roblox; TikTok Terminates Lite Rewards Feature in EU; OpenAI Co-Founder Moves to Rival Anthropic

On today’s news digest: Warner Bros and Fandango Sell Cinema Tickets On Roblox; TikTok Terminates Lite Rewards Feature in EU;…

11 months ago

AdInMo launches InGamePlay SDK 3.0 with Clickable Ad Units

AdInMo, the most innovative and player-centric monetisation platform for mobile game developers, has announced the beta release of its InGamePlay…

1 year ago