Former co-founder of in-game advertising company Double Fusion, Guy Ben-dov, returns to his in-game advertising roots in his new appointment…
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In…
In today's ExchangeWire news digest: Microsoft pledges to play fair to secure USD $75bn (£55bn) Activision deal; AdTech consolidation reaches 29%, as TikTok…
In-game advertising company Anzu has partnered with Roblox game development group Top Down Games to allow advertisers to run their…
InGamePlay brand advertising platform, AdInMo, and Apex Mobile Media, a leader in mobile in-app advertising, have announced a partnership to bring…
Study by in-game advertising company Anzu.io reveals what UK gamers look like, what’s important to them, and what their attitudes…
Reality Gaming Group has partnered with in-game brand advertising platform AdInMo InGamePlay to promote the launch of its third drop…
Based in the UK, Chris Blight joins in-game advertising company Anzu.io to lead the global demand team as the company…
In the thirteenth article in ExchangeWire's 2022 Predictions series, industry figures share what they anticipate for new technologies — particularly…