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Gaming Archives - ExchangeWire.com

Gaming

iion Partners with Play.Works to Bring Premium CTV Gaming & AVOD Inventory to Advertisers

iion has formed a strategic partnership with Play.Works, integrating the leading connected TV (CTV) gaming provider's premium inventory into iion's…

2 months ago

How Partnerships Create More Authentic Brand Experiences in Gaming

Michael Clingham, account director at Spark Foundry UK, explores how partnerships can facilitate more authentic brand experiences, touching on cross-media…

3 months ago

adWMG Expands to Offer PC Player Acquisition for Steam Games

adWMG is excited to announce an expansion of its product line, now offering targeted user acquisition services for Steam game…

3 months ago

iion Taps Azur Games’ 9.5B+ Installs to Expand its Premium Game Inventory

iion, the platform that unlocks seamless advertising across the entire gaming ecosystem, has integrated Azur Games’ expansive mobile game portfolio…

3 months ago

Digest: Roblox Teams Up with Google on ads; US Labour Watchdog Freezes Apple Cases Following Appointment by Trump

Today’s digest covers Roblox partnering with Google, two cases against Apple being put on hold, and new ad tools unveiled…

4 months ago

iion Revamps fusiion: A Revolutionary Gaming Marketplace for Publishers

iion, today (March 19th, 2025) announced the revamp of fusiion, its comprehensive Gaming Marketplace that transforms how publishers monetise their…

4 months ago

NumberEight & iion Forge Strategic Partnership to Revolutionise Brand Engagement Across Gaming

NumberEight, a leader in ID-less data solutions, is excited to announce a new strategic partnership with IION, a prominent player…

5 months ago

Amazon (TAM) Integrates with iion to Unlock New Revenue Streams for Gaming Publishers

iion, a unified platform that simplifies game advertising to deliver successful campaigns across all gaming environments, has expanded its reach…

5 months ago

iion Launches World-First Roblox Experience Using a Self-Serve Platform for Chupa Chups

In a global-first initiative, iion, a leading game advertising platform, has launched a creative avatar sponsorship for Chupa Chups in…

5 months ago

Programmatic Trends & Predictions for 2025: Industry Experts Share What’s Next

Amir Sharer, founder and CEO of BRAVE, sits down with leading executives from across the industry to examine what's next…

6 months ago