“17 years ago, less than 1% of Europeans used the internet,” noted EU Justice Commission Vice President Viviane Reding. “Today,…
When Facebook initially made its move to monetise onsite inventory with foreign datasets (foreign, meaning an advertiser’s first-party data), it…
Ad tech is a funny business. Experts and onlookers alike have been hammering the concept of ad networks for the…
Facebook announced two weeks ago they are now making their new mobile app install ads available to all developers. Early…
ATS Paris is just weeks away, and we again look forward to assembling the ad trading community in Paris for…
The news industry is undergoing a transition. Print to Digital. And there are inevitably casualties along the way. Local news…
Google has just bought social marketing software developer Wildfire -- provider of software that links to Facebook, Twitter, LinkedIn, Pinterest,…
James Yancey, VP of Global Strategy at IgnitionOne, on the future of Facebook Sponsored Stories combining social graph and third-party…
Dutch Response to Cookie Regulation Netherlands Unprepared in the Wake of "Fast" Cookiewet Implementation Webwereld.nl by: Andreas Udo de Haes…
Wildfire Integrates Adaptly’s Social Advertising Technology To Optimise Engagement Wildfire, a global leader in social media marketing software, announced this…