Delegates at this year's ATS Singapore expressed concerns over the growing presence of walled gardens and their impact on audience…
The Echo Chamber is a regular column, penned by Ciaran O’Kane, on all things adtech, martech and programmatic. Germany has…
Ahead of AppNexus' series of events to be held in London later this week, Brian O'Kelley, AppNexus, CEO, speaks with…
In this week’s ExchangeWire Weekly LATAM Roundup: AOL ONE Video platform running in Brazil through a partnership with a local…
China's Great Firewall presents special challenges that impact the way RTB operates in the country, so market players will need…
Despite being the largest advertising market in Europe by total ad spend, Germany’s media business is still widely regarded as…
Verizon Wireless' purchase, or merger, with AOL stands out as one of the ad tech stories of 2015. This is…
Dave Hendricks, LiveIntent president, reflects on the AOL/Verizon merger and predicts the rise of such deals will herald the end…
Data is fuelling the marketing industry’s shift from labour-intensive manual booking to more dynamic automated processes (in theory at least),…
Twitter's recent agreement to purchase mobile retargetting company TellApart was just the latest round in the ongoing industry consolidation. In…