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ExchangeWire Research Archives - Page 3 of 5 - ExchangeWire.com

ExchangeWire Research

UK Ad Viewability Falls Below 50%; US Programmatic Spend Reaches Record $10.1bn

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

Yahoo Report Strongest Growth in Display Since 2010; Microsoft Report $2.1bn Loss

Yahoo, Microsoft, Apple, and SAP report strong earnings, pointing to continued growth in online advertising, mobile, and cloud services.  Yahoo…

10 years ago

A Record 91% of UK Millennials Own a Smartphone; Apple Devices Secure 78% Video Ad Completion Rate

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

AOL Eyes Millennial Media in $300m Swoop; Google’s Programmatic Brand Spend Nears 3/4 of Total Budget

In this week's ExchangeWire European Weekly Roundup: AOL reportedly in $300m swoop for Millennial Media; Google's programmatic brand spend nears…

10 years ago

456% Increase in RFPs Including a Video Ad Component; Mobile Marketing Costs Down 31% in May

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: 456% increase in…

10 years ago

ExchangeWire Research Expands Headcount & Continues Global Rollout

Six months after its formal launch, ExchangeWire Research has increased its headcount with the appointment of its first full-time research…

10 years ago

67% of Marketers Agree That Reaching New Customers is More Challenging Than Retaining Existing Customers; 44% of New Media Movers Are Willing to Pirate Content

ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire,…

10 years ago

Over Half of UK Households Own a Tablet; Microsoft’s ‘Value Me’ Research Indicates Significant Data Sharing Gap

ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire,…

10 years ago

The Neuroscience Behind Interactive Ad Formats; the State of European Retargeting

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago