For the first time at ATS London 2023, we asked the diverse audience of brands, agencies, publishers, and technology suppliers,…
PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, announced findings from a new report…
ExchangeWire Research reveals a universal lack of understanding about the complexities of the upcoming GDPR, pointing to a fundamental lack…
Unless you’ve been living under a rock for the past year, you will be aware that marketing moguls like WPP’s…
Earlier this year, ExchangeWire conducted research, in association with Lotame, looking at the global adoption and use of DMPs within…
A recent report by ExchangeWire, in association with xAd, reveals that media planners are relying less on demographic data and…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Recent research showed that the market wants to see viewability ratings of over 70% across all ad formats as a…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…