The recent ContextWeb event on demand-side platforms attracted over four hundred media buyers and exchange traders. The panel included Vivaki’s…
Publishers still don’t get Advertising Exchanges. The general consensus among senior publisher executives is that Exchanges create sales channel conflict…
The biggest ad networks in the UK market assembled today in London to discuss issues affecting their business. Ad network…
There has been a flurry of excitement from the luminaries of the exchange world about the advent of real-time bidding.…
It was interesting to hear the perspective of publishers on ad exchanges at a recent AOP event in London. The…
Good news day for companies offering mobile advertising services, like the newly-launched exchange marketplace from Adfonic. Mediapost writes that the…
Adfonic launched a self-service mobile ad marketplace this week. The platform allows advertisers to build, execute, monitor and control campaigns.…
ThinkEquity, the New York-based research company, recently published a report on Non-Premium Display Advertising,. It provides an excellent overview of…
Some UK agencies are now setting up specialist ad trading divisions to leverage the buying potential of the growing exchange…