Google is now allowing ad networks to bid for its AdSense publishers’ ad space. In an email sent to customers…
Identifying users across a multitude of ad exchanges has become critical to the success of campaigns run by advertisers, agencies…
Data is fast becoming a valuable commodity in the new exchange trading environment. It is being traded by publishers, ad…
The exchange marketplace is creating the perfect eco-system for specialist traders. Technology and number crunching dominate the new automated media…
How agencies are morphing into ad networks - and why networks will pitch directly to DR advertisers Tom Hespos, President…
Pubmatic has released new data indicating that online ad pricing might be on the rise again. It suggests that US…