Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/co-authors-plus/php/integrations/amp.php on line 10

Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/amp-custom-post-type/custom-amp-editor.php on line 13

Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/amp-custom-post-type/custom-amp-editor.php on line 14
Exchange Archives - Page 75 of 78 - ExchangeWire.com

Exchange

DoubleClick Ad Exchange: The Traders On The Buy And Sell Side

Google has officially launched the new look DoubleClick ad exchange. By adding AdWords buyers and AdSense sellers into the new…

16 years ago

Rubicon Acquires Audience Profile Company, Others Online; Google Adx Official Launch Imminent

Rubicon Buys Others Online Yield optimisation specialists, Rubicon, looked to beef up its targeting capabilities this week by announcing it…

16 years ago

Appointments: Rubicon Hires Former AOL Director Of Publishing, Oli Whitten; GDM Bulks Up Agency Offering

Hot on the heels of announcing Kaylie Smith as the new MD for the APAC region, Rubicon has made another…

16 years ago

Mobclix: Enabling Iphone App Developers To Trade Ads On Open Exchange Platform

The mobile ad market has grown significantly over the past twelve months with the advent of advertising on the iphone…

16 years ago

Google’s Ad Exchange Chief, Michael Rubenstein, Leaves To Join AppNexus

According to All Things Digital, Michael Rubenstein, has left Google to join AppNexus. AppNexus, run by Brian O’Kelly and Mike…

16 years ago

Ad Networks: Prospering In The Automated World Of Display Advertising

The death of the ad network has been greatly exaggerated. From the conversations I’ve been having with ad net execs,…

16 years ago

What Is The Secondary Premium Display Market?

The ThinkEquity report on non-premium display earlier several months ago discussed, at length, the opportunity for publisher in the secondary…

16 years ago

Yield Specialist, Admeta, Now Offering Optimised Solutions For European Publishers And Ad Networks

Though a little unsure about trading on ad exchanges, European publishers have shown real enthusiasm for yield optimisation platforms. Being…

16 years ago

Rubicon Project’s Q2 Market Report Points To Improvements In CPM Rates

The Rubicon Project, a leading yield optimisation specialist, has released data that points to significant rises in its publishers' CPM…

16 years ago

Two Billion UK Ad Impressions Sold On The Adjug Exchange In July

Adjug demonstrated its porpularity with European advertisers and publishers by doing some great volumes in July: almost two billion UK…

16 years ago
Show more Posts
Show previous Posts