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Exchange Archives - Page 74 of 78 - ExchangeWire.com

Exchange

Harald Neidhardt: Smaato Now The Biggest Mobile Ad Network Optimiser Globally

With the growing number of people accessing web content via their handsets, the mobile display market has grown significantly over…

16 years ago

United Internet Media Plans To Merge Its Entire TGP Division Into Wunderloop

Leading German media and technology company, United Internet Media, plans to merge its entire TGP division into European leading audience…

16 years ago

Tim Cadogen Makes Case For Interoperability Between Ad Exchanges

In a recent piece for AdAge OpenX’s Tim Cadogen makes a strong case for more interoperability between the growing number…

16 years ago

MediaMath Unveils Its Self-Service Buying Platform, TerminalOne; Rubicon Debuts REVV Platform For Publishers

MediaMath Roll Out Self-Service Trading Platform A number of key exchange companies have rolled out new platforms for the buy…

16 years ago

How Publishers Should Manage The Growing Number Of Sales Channels

The debate around non-premium display has been intensive of late – and the list of vendors vying to help publishers…

16 years ago

Pubmatic Ad Revenue ’09 Assembling Top Speakers From The Exchange Space

After the success of last year’s Ad Revenue event, Pubmatic is assembling the brightest and best from the exchange space…

16 years ago

Ten Steps To Protecting The Publisher Brand

Almost forty-four per cent (!) of display advertising in the UK is handled by ad networks. Improve Digital, a leading…

16 years ago

Publisher Trader: Managing The Ad Exchange Channel

There’s been a lot of coverage around the re-launch of the DoubleClick Exchange. Much of it has been misinformed and…

16 years ago

New Econsultancy Report Suggests UK Display Market Is In "Good Shape"

A report on the state of the online advertising market in the UK released this week suggests that the UK…

16 years ago

New DoubleClick Ad Exchange Is Open, Neutral And Allows Real-Time Bidding

Google has officially unveiled the new look DoubleClick ad exchange this morning, as it sets out to grab a bigger…

16 years ago