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Exchange Archives - Page 73 of 78 - ExchangeWire.com

Exchange

The Fractious Relatonship Between Publishers And Agency Demand Side Platforms

MediaWeek published a story yesterday about the growing influence of Demand Side Platforms - and the concern it seems to…

16 years ago

Google Buys Intelligent Display Firm Teracent; Rubicon Appoints Former Wunderloop Exec Bas Seelen

Google Buys Intelligent Display Firm Teracent Google continues its foray into traditional Yahoo advertising territory by beefing up its display…

16 years ago

Smaato Adds Yet Another Mobile Ad Network To Its Platform; Rubicon Q3 Report Sees Upswing In CPMs But Warns Against RTB

Smaato Signs Up Thirty-Third Mobile Ad Network For Its Yield Optimisation Platform Despite the heart-stopping seven-hundred and fifty million dollar…

16 years ago

Google's Kate Herbert Talks Ad Trading, RTB, Liquidity, And Brand Safety On The New DoubleClick Ad Exchange

The latest and improved version of the DoubleClick Ad Exchange has been drawing some of Europe’s leading premium publishers to…

16 years ago

RBI's Helen Clifford-Jones Talks Ad Exchanges, Yield Optimisation, Premium Inventory And The Audience Buy

Helen Clifford-Jones is one of the most senior online sales execs in the UK, and is currently the Head of…

16 years ago

Right Media Rebranding Itself As A Premium Ad Exchange

Yahoo’s Right Media is taking itself upmarket in order to capture some of the agency spend coming onto the exchange…

16 years ago

EU Puts The Boot Into Online Advertising, And Risks Future Revenues For European Publishers

The EU passed a new law yesterday that will affect the continent's online publishers, agencies, ad networks and advertisers. It…

16 years ago

European Publishers Sizing Up The Opportunity Of “Dark Pool” Trading

Publishers are still wary of the ad exchange model. The idea of selling their inventory at rock bottom CPM prices…

16 years ago

Google Buys Admob For $750 Million, Becoming The Biggest Aggregator In The Mobile Display Market

The big news yesterday was Google’s whopping $750 acquisition of Admob, the largest mobile ad network globally. It is no…

16 years ago

OpenX And Microsoft Announce Multiyear Partnership

OpenX and Microsoft have today announced a strategic partnership. The deal will see both companies promoting each other's technologies to…

16 years ago
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