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Exchange Archives - Page 72 of 78 - ExchangeWire.com

Exchange

Apple Buys Quattro For $275 Million Dollars As The Mobile Display Market Enters New Phase Of Growth

It was announced this week that Apple acquired mobile ad network Quattro for a rumoured $275 million dollar. It’s Apple’s…

16 years ago

Why Cisco Invested In Quantcast; DSP Battle Hots-Up As Invite Media Officially Open Its European Office

Cisco Allegedly Looking At A Future Acquisition Of Quantcast The industry blogs are buzzing about Cisco’s new investment in Quantcast.…

16 years ago

European And UK Demand Side Platforms Looking To Bring Order To The Buy-Side

There’s been a lot of coverage around Demand Side Platforms in 2009 and this year will be no exception. The…

16 years ago

Admeld Partners Adjug And Infectious As New European Real-Time-Bidding Integrations Announced

Admeld announced today that it has entered a number of RTB partnerships for the European market. The company's initial RTB…

16 years ago

Why The Emergence Of DSPs And Real-Time Bidding Will See More UK Agencies Trading Across Ad Exchanges In 2010

Paul Silver is Digital Direct Response Manager at MEC Manchester. 2009. What a year. I am sure many in this…

16 years ago

Admeld CEO, Michael Barrett, Explains Move Into Mobile Ad Optimisation

Admeld announced this week that it’s integrating support for mobile ad inventory into its platform. It’s an interesting development given…

16 years ago

MediaEquals Launching New Trading Platform For Premium Publishers In UK

MediaEquals, an online trading platform for traditional media, is now looking to move into the display market early next year.…

16 years ago

Rubicon Report Suggests UK Publisher Rate Card Prices Holding Firm And Revenue On The Rise

A recent report commissioned by yield optimiser, The Rubicon Project, suggests that UK publisher rate card prices are holding firm…

16 years ago

Invite Media Hire Paul Turner As They Enter The European Market

Invite Media announced this morning that Paul Turner will head up their European operations in London. Invite Media launched their…

16 years ago

Mobile Ad Network Optimiser Smaato Raises $4.5 Million In Funding

It was a funding bonanza yesterday for players involved in the exchange space. Smaato, the biggest mobile ad network optimiser…

16 years ago