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Exchange Archives - Page 70 of 78 - ExchangeWire.com

Exchange

Exchange Brief: Mobclix Offers Audience Profiles To Ad Nets; The Importance Of Ad Visibility; And Facebook Evolving Into Display Powerhouse

Mobclix Offers Audience Profiles To Ad Network Partners Mobclix, the largest mobile ad exchange for the Iphone ad market, has…

16 years ago

Exchange Brief: Improve Digital Says Publishers Can Benefit From RTB; DoubleClick DFA Rigged To Work As A DSP

Improve Digital Says Publishers Can Benefit From RTB As Pubmatic Release Whitepaper On RTB Pubmatic released its whitepaper on RTB…

16 years ago

Forrester: 30% Of US Display Spend Will Trade Through DBO And Demand-Side Platforms By Year End 2010

Admeld hosted its first Partner Forum event in New York this week. The event had some great panellists and provided…

16 years ago

What Growth In The European Non-Premium Display Market Might Look Like

The data available on the European non-premium display market is sorely lacking. The chart below is based on data from…

16 years ago

Adfonic Launches Open Mobile Ad Marketplace For European Premium Publishers

The mobile display space is experiencing a lot of activity: increased number of M&A deals; the emergence of new platforms;…

16 years ago

Sacha Berlik, Mexad MD, Talks Pan-European Ad Exchange Buys And Campaign Performance

mexad, a pan-European exchnage-buying specialist, have just launched in the UK. Managing Director, Sacha Berlik, took time this week to…

16 years ago

Adsafe: Brand Protection And Verification Tools Will Attract More European Marketing Budget To Online Display

Brand safety is a massive consideration for European advertisers when they weigh up whether to commit budget to display. After…

16 years ago

Janneke Niessen Talks Yield Optimisation For Mobile, As Improve Digital Launch New Service In Europe

Mobile display continues to be the headline grabber: Google, Apple, Amobee and Opera have all made significant acquisitions in the…

16 years ago

IPad App Ad Market Could Be Huge For Mobile Display; Another Key Reason Why Apple Acquired Quattro

Apple finally unveiled its highly-anticipated tablet computer. They’re calling it the iPad, and it looks set to deliver Apple another…

16 years ago

Project Mars Becomes AdAudience, As More Details On The New German Publisher Exchange Is Revealed

The joint venture between top German publishers G+J Electronic Media Sales, IP Germany, SevenOne Media and Tomorrow Focus to aggregate…

16 years ago