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Exchange Archives - Page 68 of 78 - ExchangeWire.com

Exchange

Leveraging Data: Cookie Synching Explained In Detail

Cookies are domain specific: a cookie from the domain guardian.co.uk cannot be read by a server form domain mail.co.uk (ah,…

15 years ago

EBuddy Announces Seven-Figure Deal With InMobi; Rubicon Moves In To The French Market

» eBuddy, a leading mobile and online IM specialist, has announcend a new partnership with global mobile ad network, Inmobi.…

15 years ago

Paul Turner Talks Buy-Side Platforms, Automated Ad Trading And The Evolution Of European Display

ExchangeWire was the first to cover the launch last year of Invite Media’s Bid Manager, a platform that allows buyers…

15 years ago

Exchange-Buying Specialist ClickDistrict Expands Into The Netherlands And Germany

The Dutch and German exchange marketplaces are starting to see signs of serious growth. With new exchanges and platforms springing…

15 years ago

MathClarity Providing Better Data Insight; Bertozzi New MD Of Vivaki Nerve Center For EMEA; Omniture Release Display Solutions

» MediaMath rolled a new tool on its TerminalOne platform this week, which aims to give agencies and advertisers deeper…

15 years ago

Alenty Offering Ad Visibility For European Agencies And Advertisers

Alenty is a Paris-based ad visibility specialist, offering advertisers and agencies the tools to monitor the visibility time of their…

15 years ago

Netezza: European Agencies Must Employ Comprehensive Strategies To Unlock The Value Of Their Data

Netezza (NYSE: NZ) is the global leader in data warehouse and analytic appliances, and helps simplify high-performance analytics for some…

15 years ago

Tagman Expects The Commoditisation Of Display Inventory To Bottom Out This Year

Tagman is one of the quiet success stories of the European ad-tech sector. Its universal tagging technology is being used…

15 years ago

Anthony Rhind: DSPs Will Accelerate The Sophistication Of The European Ad Exchange Marketplace

Anthony Rhind is co-chief executive officer at Havas Digital and, given his senior position at one of the biggest agency…

15 years ago

Rubicon Calls Time On Ad Server; Misallocating Online Spend; Data Economy Trumps All

» The Rubicon Project believes the current ad server is a “legacy technology”, and must be put to the sword.…

15 years ago