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Exchange Archives - Page 67 of 78 - ExchangeWire.com

Exchange

IAB UK Announce The OBA Certificate Of Compliance For BT; Alcatel-Lucent Launch Long-Tail SMS Network

» IAB has announced that seven companies have received the OBA Certificate Of Compliance. The OBA is an initiative designed…

15 years ago

Behavioural Targeting Should Be More Transparent Say UK Publishers

Some data released today from Improve Digital indicates that a majority of UK premium publishers believe better transparency around behavioural…

15 years ago

Luc Thang: Orange Ad Market Will Create More Value For Publishers And Better ROI For Advertisers

Orange-France Telecom Group and OpenX announced a partnership yesterday to launch the Orange Ad Market. With so much quality inventory…

15 years ago

OpenX CEO Tim Cadogan Speaks About The Launch Of The New Orange Ad Market

Orange-France Telecom Group and OpenX announced a partnership today to launch the Orange Ad Market. Both parties believe it will…

15 years ago

Orange And OpenX Partner, As Orange Ad Market Is Launched In Europe

In a significant development for the exchange eco-system in Europe, Orange announced today that it will make significant inventory from…

15 years ago

MediaBrokers Report On The Global Exchange Eco-System

DeSilva + Phillips, an investment bank based in New York, released a whitepaper last week on the continuing evolution of…

15 years ago

The EDP Supervisor Insists On Default Privacy Settings In New Browsers; Behavioural Ads Actually Work Says US Study

» Most content available on European web sites is free to access. All this free information is invariably funded by…

15 years ago

Richard Foster: We Are At The Learn Stage Of Understanding How We Achieve Better Returns From The Inventory We Put Into Exchanges

Do publishers fear change? Are they worried that automated platforms will commoditise their ad impressions? The “pork belly” mandate –…

15 years ago

AudienceScience Launches Its Audience Building Platform, As It Looks To Target European Agencies And Advertisers

Agencies and advertisers are now looking to do more audience buys. Top level executives at the big European agencies are…

15 years ago

Mark Connolly, Adconion Commerical Director, Talks RTB, Ad Network Survival, And DSP Partnerships

Will ad networks have to build out their own buying platforms to survive? Is the UK ad network market too…

15 years ago