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Exchange Archives - Page 66 of 78 - ExchangeWire.com

Exchange

Matthias Pantke, Adscale CEO: Exchange Trading Will Be 15% Of German Display Market This Year

Matthias Pantke is CEO of AdScale GmbH, Germany. Adscale is one of Germany's leading ad exchanges, trading nearly 6 billion…

15 years ago

Yann Le Roux: Matiro Is The First And Only Ad Exchange Specialist In France

Yann Le Roux is the co-founder of the newly launched French exchange trading specialist, Matiro. Matiro is the first exchange…

15 years ago

Why The DSP Is Necessary For The Evolving Display Space; Facebook Is Now The King Of Display

» There was an excellent article yesterday on Imedia about the necessity of the DSP within the current exchange eco-system.…

15 years ago

Yieldivision Offering Exchange Trading Expertise In The Dutch And German Markets

Mendel Senf is CEO of Yieldivision, an exchange trading specialist based in Amsterdam. Yieldivision operates in the Dutch and German…

15 years ago

Johan Klaesson: We Designed Our Sell-Side Technology To Fit The Needs Of European Market

Johan Klaesson is the CEO of Admeta, a supply-side platform speciliast based in Stockholm, Sweden. The technology company helps publishers…

15 years ago

Ad Verification And Attribution Critical To Success Of Exchange Trading In Europe

Today's guest post is wirtten by Paul Silver (@thepaulsilver) Late last year I did a piece for ExchangeWire about some…

15 years ago

Why Ad Exchange Trading Allows Publishers To Become Media Buyers

"The rulebook of how display media is bought and sold here in Europe is slowly being ripped up. Automated channels…

15 years ago

Efficient Frontier Launches Buying Platform, As It Looks To Capture European Display Spend

While European agencies continue to procrastinate about exchange trading and automated media buying, Efficient Frontier continues to raise the stakes…

15 years ago

The AOL Self-Service Ad Platform; The Argument For A Display Futures Market

» AOL has announced details of a new self-service platform. Ad Desk is about to go into beta testing in…

15 years ago

The Rough Guide To Real-Time Bidding In The European Market

Rubicon announced this week that it now supports RTB on its platform. This adds to a number of adtech vendors…

15 years ago