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Exchange Archives - Page 65 of 78 - ExchangeWire.com

Exchange

Will Germany Become The Powerhouse Of Exchange Trading In Europe?

The IAB Europe numbers are out for the big display markets in Europe. German display advertising is closing in on…

15 years ago

The Invite Acquisition Does Give Google A Competitive Advantage But The Game Has Only Begun

If there was a honeymoon period for the Google acquisition of Invite, it is well and truly over - a…

15 years ago

Going Agnostic: Should Agencies Be Re-Thinking How They Buy Their Digital Media

Google's acquisition of Invite Media last week has signalled its intent to dominate the display space. It's building out an…

15 years ago

ContextWeb Launches Ad Net Review Site; Adsafe Report Suggest 47% Of Campaigns Going Through Automated Channels

ContextWeb has just launched an interesting new feature for publishers on its site. The new service, entitled Pubvantage, allows publishers…

15 years ago

German Ad Exchange, AdScale, Raises Five Million Euro In New Funding

Germany's leading ad exchange, Adscale, announced today that it has raised new funding from French investment firm, TIME Equity Partners.…

15 years ago

FTC Approves The Admob Deal; Android Now At The Heart Of Ad Strategy For Google

I would love to sit in on a Google strategy meeting some morning. It would be an education. As you…

15 years ago

Google In The Hunt For Invite Media, Says Kafka. Will This Spark Mass Consolidation Of Buy-Side?

It’s been a busy weekend of news and speculation. The rumour mill is in overdrive among the New York advertising…

15 years ago

Martin Kelly: The Coming Months Will See The Completion Of The Infrastructure For The UK Platform Trading Revolution

Martin Kelly is Managing Partner at Infectious Media, an exchange-trading specialist based in London. Martin took time this week to…

15 years ago

Marco Bertozzi: Technology Should Not Be The Differentiator For Agencies; It’s The People Behind It And What It Delivers That Counts

Marco Bertozzi is the Managing Director, EMEA, VivaKi Nerve Center. Vivaki is a strategic unit within Publicis Groupe that helps…

15 years ago

Quantcast Brings Its “Lookalike” Data To The UK; Hires Phil MaCauley To Head Up Operation

Qunatcast announced yesterday that they are moving into the European. They have hired Philip MacCauley, the former Director of Business…

15 years ago