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Exchange Archives - Page 64 of 78 - ExchangeWire.com

Exchange

Mike Nolet Talks About Dynamic Floors And Second Price Auctions; New US Eco-System Map Is Officially A Mess

» Mike Nolet, who appeared at the recent Ad Trading Summit, blogs very sparingly these days. But when he does…

15 years ago

What The European Display Landscape Looks Like In 2010

Terry Kawaja published a visual overview of the convoluted US display eco-system last year. It demonstrated how crowded the middle…

15 years ago

How One Leading Ad Network Views The Current Display Market In The UK

Ad networks in the UK play a powerful role in the £770 million display market. My recent industry-informed post on…

15 years ago

Apple And Google Squaring Up For A Big Mobile Ad Face-Off. Is It An Opportunity For Independent Ad Nets?

There's a good overview piece of the mobile ad market by the Guardian today. The piece focuses on the impending…

15 years ago

Brian O’Kelley: AppNexus Sees A Vibrant Future For Ad Networks And Intermediaries

Brian O’Kelley is the CEO and Cofounder of AppNexus. AppNexus is an advertising technology company that specialises in developing scalable…

15 years ago

The Emergence Of The Third Media Buying Channel; Orange Ad Market Opens Its Doors For Business

» Nice post by Martin Kelly, who will be speaking at AdSummit 2010, over on the Infectious Media blog about…

15 years ago

Announcing Details Of The Ad Trading Summit 2010, September 23

Google's partnership with Omnicom to build out the agency's trading desk with the view of putting hundreds of millions of…

15 years ago

The Reasons Why Publishers Like The FT Should Consider Building Their Own DSP Technology

I find it laughable when people in the online ad industry baulk at publishers becoming media buyers. There is a…

15 years ago

AudienceScience Acquisition Of Wunderloop Strengthens Its Position In The European Data Market

There was a certain amount of surprise and incredulity in the European ad industry when Wunderloop announced its bankruptcy at…

15 years ago

Click Forensics Raises $6 Million In New Funding; The Publisher Perspective On Data

» Click Forensics has announced that it has raised an additional $6 million dollars in funding. It's total funding now…

15 years ago