The mobile market is still relatively wild. With an underdeveloped infrastructure advertisers and media buyers have been reluctant to put…
So. Finally. The UK is getting RTB traction. We’re starting to realise the wonderful promise of audience over context -…
Vivaki recently announced it was renewing its partnership with Invite Media. Marco Bertozzi, Managing Director EMEA at Vivaki Nerve Center,…
The exchange revolution continues apace in France. Matiro put on the first exchange-focused event in France last week. Attended by…
Smaato, the German-based mobile display aggregator, released a whitepaper this week suggesting that mobile the advertising market across Europe's big…
I have had the opinion for a long time that the established barriers between buy-side and sell-side players in the…
» Google is now earning $2.5 billion from non-text display on the YouTube and DoubleClick platforms, as it uncharacteristically broke…
This has been the year of M&A in the mobile ad market. A lot of money has been paid out…
They came from Germany, Holland, France, Italy, Sweeden, Canada, Australia, the US and of course London town. All 190 packed…
One of the things I took away from the recent Ad Trading Summit was that the ad network is alive…