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Exchange Archives - Page 61 of 78 - ExchangeWire.com

Exchange

Full Agenda Announced For The Data Economy On Mar 03

It's only 13 days until The Data Economy kicks off in London. A full agenda is now available. There will…

15 years ago

Louisa Wong Says Aegis Will Take Strong Data Approach To Automated Buying

Louisa Wong has spent most of her career working on the supply-side, but recently crossed the rubicon to take up…

15 years ago

Rise Of The DEM: Sacha Berlik Explains How The Mexad Service Layer Is Helping European Agencies

Despite what some industry reports are saying, mexad is NOT a DSP. It's doesn't licence technology to other buy-side vendors.…

15 years ago

Alex Rahaman Talks About The Recent Investment In StrikeAd, Mobile RTB, And The Mobile Display Market

StrikeAd recently raised some new funding. Will you look to build out your platform, and move into other markets? AR:…

15 years ago

Jason Fairchild Discusses The Launch Of OpenX Enterprise, As It Looks To Close Loop On Optimisation Across Publisher Inventory

OpenX announced today that it is launching a new platform for publishers. OpenX Enterprise is looking to optimise yield across…

15 years ago

Efficient Frontier Discusses Its Search, Facebook And Online Display Optimisation Layer In Europe

European search firms have been eyeing up the display market for some time now. They see massive parallels between keyword…

15 years ago

Now Is Not The Time For Publishers To Throw Their Data Currency Down The Drain

Despite all the noise this week about paywalls and foolish walled iPad content strategies, I was struck by comments made…

15 years ago

More Speakers Added To The Bill For The Data Economy Event On March 03

A number of speakers have been added to the bill for the Data Economy event on March 03. Michael Steckler,…

15 years ago

Mathieu Roche Discusses The Weborama Data Solution For The European Display Market

In what is likely to be the break-out year for the data market in Europe, third party data providers are…

15 years ago

Tom Jenen Talks About The IDG Partnership And The Benefits Of The Private Exchange Model

You are going to see lots of private exchanges appearing on the European display landscape over the next twelve months.…

15 years ago