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Exchange Archives - Page 60 of 78 - ExchangeWire.com

Exchange

Tom Jenen Discusses Admeld Data Deal With Adnologies

Admeld announced today it is offering adnologies’ data solutions to publishers using its platform. Adnologies is a Hamburg-based ad technology…

14 years ago

Nigel Gilbert Talks Orange Ad Market Volumes, The Ad Network Model And Malware Prevention

Nigel Gilbert is the Head of Orange Ad Market, a leading European ad exchange. Here he speaks about the development…

14 years ago

Auke Van Den Hout Discusses Decoupling, The Cookie Directive And How Adatus Is Bringing Third-Party Data To The European Market

Data continues to be the hottest topic in display. How do I leverage it, how do I value it and…

14 years ago

Sue Hunt Discusses RTB On The Right Media Exchange, The Premium Positioning, And Audience Sharing

Right Media is still kind of a big deal in the European exchange space. It delivers 250 billion impressions globlly…

14 years ago

Why Some Big Digital Advertisers Will Bring Exchange Buying In-House

I always find it interesting when the likes of Techcrunch and Business Insider wade into the display space to offer…

14 years ago

Wolfgang Bscheid, Mediascale CEO, Discusses The Barriers To RTB Adoption In Germany

The German display market is the biggest in Europe. IAB Europe's recent report estimates Germany to be worth around the…

14 years ago

As EU Politicians Engage In Political Posturing, Report Lays Bare The Benefits Of Ad-Funded Internet For Citizens

You may be forgiven for being confused about the mixed messages coming out of Brussels yesterday on privacy. The ICO…

14 years ago

Navigating The Dutch Display Eco-System

Having produced the display eco-system map for Europe, Improve Digital is now looking to do some localised versions. First up…

14 years ago

Nicholas Timms Explains How A&NY Media Is Helping To Build Out A Data-Driven Display Business For Leading European Publisher

The paywall is not a panacea for the current economic woes being experienced by traditional publishers. In fact outside specialist…

14 years ago

AudienceScience Connect Aiming To Bring Efficiency To The Premium Sales Layer

How time consuming is it to send an I/O by fax? And why the hell am I spending a whole…

14 years ago