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Exchange Archives - Page 56 of 78 - ExchangeWire.com

Exchange

The Ad Trading Summit London Returns In Spectacular Style On September 20

It'll be twelve months in September since ExchangeWire did its first event in the Paramount. The inaugural half-day was attended…

14 years ago

Jakob Nielsen Discusses New Internal Audience Buying Unit Xaxis & What It Will Mean For The Display Market

GroupM announced today the launch of a new global audience buying unit, Xaxis. Xaxis will look to centralise WPP's core…

14 years ago

Joel Christie Discusses The BSkyB Exchange Strategy, Attribution Modelling And Managing Bid Inflation While Working With Multiple Exchange Traders

Joel Christie is the Senior Marketing Manager at BSkyB. Here he discusses exchange-buying strategy from the perspective of one of…

14 years ago

Microsoft Joins The Exchange Game In Europe, As It Opens For Trading In The UK And Netherlands

After a couple of months of beta testing by a select number of European ATDs and exchange traders, Microsoft has…

14 years ago

Full Agenda And List Of Speakers Announced For The Ad Trader Conference In Hamburg

It's just under a week to go to the first dedicated conference on data-driven display for the German market. The…

14 years ago

How The Real Time Network Fits Into The Evolution Of The Ad Net Model

Julia Smith, Communications Director at Jemm Group, discusses the emergence of the Real Time Network and how this fits into…

14 years ago

Google Reportedly Buys Admeld For $400 Million As Google Lays Claim To The Entire Stack

They say the discussions have been taking place for some time - but now it seems it is to be…

14 years ago

Growing The Pie: Why Scrapping For A 4.4 Billion Euro Market Isn't Good Enough

These are interesting times. The industry is in a change cycle in terms of how we buy and sell media.…

14 years ago

Alex Khan, CEO of Catcha Digital Asia Discusses The CDA Offering, & Trends In The Region’s Online Market

Alex Khan is CEO of Catcha Digital Asia. Here he discusses the CDA offering, trends in the region's online display…

14 years ago