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Exchange Archives - Page 55 of 78 - ExchangeWire.com

Exchange

Three Very Different Ad Network Tales: How The European Model Is Evolving In The Changing Display Space

There were three trade press stories this week that exemplified the changing face of the ad network model in the…

14 years ago

AppNexus CEO And Co-Founder, Brian O'Kelley, Confirmed To Speak At ATS London On September 20

Brian O'Kelley, one of the most revered figures in the burgeoning exchange space, is making his first UK keynote speech…

14 years ago

Janneke Niessen Discusses Improve Digital's 360Yield Offering; Looks To Address Regional Sell-Side Issues For The Fragmented European Market

Improve Digital is releasing this week its 360Yield solution for the European market. Here Janneke Niessen, Co-founder and COO at…

14 years ago

Marc Theermann, VP Mobile AdMeld, Discusses The StrikeAd RTB Partnership

Admeld and Strikead recently announced an integration partnership that will allow Strikead to buy European mobile display inventory via RTB.…

14 years ago

The Australian Buy-Side Discuss Growing Publisher Opposition To Programmatic Buying And Refusal To Sell To Agency Trading Desks

There's been a lot of discussion around whether or not the big five Australian publishers would trade with DSPs and…

14 years ago

Joe Apprendi, Collective CEO, Discusses The Tumri Acquisition And The Launch Of The Amp Exchange

This week saw the last of the big dynamic creative solutions acquired by Collective. Joe Apprendi, Chief Executive Officer, Collective,…

14 years ago

Why Now Is The Time European Publishers Should Be Building Their Own Exchange

European publishers are nervous. Extremely nervous. They know change is in the air but are not quite sure what to…

14 years ago

Stuart Spiteri Head of Media Platforms, Asia Pacific, Google Discusses Ad Exchange Growth And Increasing Publisher Yield Across The APAC Region

Stuart Spiteri Head of Media Platforms, Asia Pacific, Google talks about the growth in Ad Exchanges across the APAC region,…

14 years ago