Naspers Sells Allegro; Armis.Tech Launches in France

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Naspers sells…

• Advertiser

5 Steps to Ensure a Secure Marketplace for First-Party Data

The industry agrees that relevance is the jewel in the crown of effective advertising, with first-party data an important alloy…

Salesforce Acquires Krux; Criteo Buys HookLogic

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Acquisition news with…

South Africa: Where Does Programmatic Sit?

Programmatic has long entered the mainstream. According to latest statistics by the IAB, programmatic has been particularly successful in the…

• Ad Network

News Corp Funding for AppNexus; AppLovin Sold to Chinese Investors

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus gets funded…

• Ad Blocking

AdBlock Plus Launches SSP; New Targeting Options for Snapchat

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AdBlock Plus…

Beeswax Receive Series A Funding; Adform Make DMP Standalone

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$11m (£8.2m)…

• Ad Fraud

EU Wants Google/Facebook to Pay Publishers; Ligatus Buys LiquidM

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publishers strengthened…

• Display

A Programmatic Vision for Private Exchanges

The recent Global Mobile Programmatic Trends Report for Q1 2016, suggests that mobile is now aligning with the most established advertising…

• Ad Tech

Asian Consumers Show Varying Engagement Preference; Tencent to Track Campaigns With AppsFlyer

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…