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Exchange Archives - Page 38 of 78 - ExchangeWire.com

Exchange

#ATSS12: ATS Sydney Is Now A Sell-Out

ExchangeWire is looking forward to tomorrow's ATS Sydney event. We are bringing together the region's most senior digital ad execs…

13 years ago

French Publishers Come Together: Le Collective Announces First Publisher Exchange In France

There are reports in the French media that Le Collective - a loose alliance between some of France's top publishers…

13 years ago

Why Ad Networks Can Still Add Value With Their Audience And Delivery Expertise

Richard Sharp is UK MD Media and Head of Trading at ValueClick. Here he discusses the centralising of the retargeting…

13 years ago

Euro Round-Up: Wildfire Integrates Adaptly; AppNexus Gets Tough On Piracy; And SpotXchange Brings Premium Supply To Automated Channel

Wildfire Integrates Adaptly’s Social Advertising Technology To Optimise Engagement Wildfire, a global leader in social media marketing software, announced this…

13 years ago

Darwin Or Die: Why Digital Media Publishers in Australia Need Charles

Angus McDonald, Managing Director at emerge Digital, explores why Australian publishers should follow a Darwin-esque approach to online advertising “It…

13 years ago

OpenX Acquires, Yield Management Specialist, LiftDNA; Looks To Offer Complete Buy-Side Stack To Publishers

OpenX announced today that it was acquiring LiftDNA for to beef up its yield management offering. Here Tim Cadogan speaks…

13 years ago