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Exchange Archives - Page 37 of 78 - ExchangeWire.com

Exchange

Sanoma Media Launches Pan-Euro Automated Trading Platform; Yield & Advertising Manager, Martijn Eindhoven, Gives Overview On New Solution

Sanoma Media, a leading pan-European publisher, announced it is rolling out an automated trading platform. Here Yield & Advertising Manager,…

13 years ago

The PostView: What Role Should Digital Display Play In The Marketing Mix & How Can It Pull Its Weight For Advertisers?

The PostView is a new column written by senior execs working in the European online advertising industry. Every advertiser, vendor,…

13 years ago

Euro Round-Up: The Rise Of The Publisher Exchange In France; Unkel & Bertozzi Rise Through The Vivaki Ranks; nugg.ad Launch DMP; AdAudience Partners AudienceScience In Germany

Audience Square Set To Launch French Private Exchange In September, Offering 44 premium Site and 20 million uniques to RTB…

13 years ago

IPONWEB's Shane Shevlin Discusses His Move To The Company, The IPONWEB Solution In Europe, & The Critical Role Its Technology Plays In The Real-Time Advertising Eco-System

Shane Shevlin is Director of Business Development EMEA at IPONWEB. Here Shevlin discusses the IPONWEB solution in Europe, how the…

13 years ago

Euro Round-Up: The Spil Games RTB Case Study; Bertozzi On Incentivised Advertising; nugg.ad Expands In France, Acquires 3W Régie; Qubit "Catch-All" Cookie Consent; And More Agency Consolidation

Online Gaming Company, Spil Games, Explores The Revenue Opportunities Around RTB Spil Games is a global online casual gaming network,…

13 years ago

Re-Thinking The Attribution Model: Isn't It Time Attribution Was Based On Statistical Analysis?

Robin Davies is Country Manager UK at Mediaplex. Here he discusses why we should be re-thinking attribution and why the…

13 years ago

Euro Round-Up: AppNexus Rich Media RTB Solution; Aegis Reports Big 2011 Numbers; Growth In Display Spend; Collective Video Report Release; Evidon Tracker Overview

AppNexus Addresses the Challenges of Rich Media in RTB AppNexus Console customers now have a fully-featured Creative Template capability, the…

13 years ago

SpotXchange’s Vicki Lyon Gives Her Overview On Last Week’s ATS Sydney Event

Vicki Lyon is Managing Director SpotXchange Asia-Pacific. Here she gives her synopsis on the recent ATS Sydney event. The inaugural…

13 years ago

Mi9 Launches At ATS Sydney; More Media Coverage Of The Day’s Event

It was big day yesterday in the APAC market for ExchangeWire as we held our inaugural ATS conference in Sydney.…

13 years ago

Euro Round-Up: YD Launches New Proprietary Real-Time Trading Platform; Hi-Media Buys La Tribune; IAB ePrivacy Guidleines For Pubs; ClickDistrict Gets New COO

YD Launches New Proprietary Real-Time Trading Platform On the heels of the announcement of their new international offices in France…

13 years ago
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