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Exchange Archives - Page 35 of 78 - ExchangeWire.com

Exchange

The Facebook Exchange: Is This An Opportunity For Genuine Cross-Platform Optimisation, Or An Invitation For The Great Facebook Arb

Facebook’s recent announcement (and you have to use the word announcement lightly) about the launch of its “exchange” could be…

13 years ago

Enreach's Petteri Vainikka Questions The Real Value Of Automation And Whether Or Not It Can Increase Publisher Value?

Speaking at ExchangeWire’s Ad Trading Summit in Stockholm, Petteri Vainikka of Enreach voiced his company’s views on display automation, prerequisites…

13 years ago

European Data Consolidation: Alain Levy & Arnaud Caplier Discuss The Recent Acquisition Of Datvantage And How It Will Help To Bulk Out Weborama's Data Offering

Weborama announced yesterday that it was acquiring Datvantage, a data management solution, for an undisclosed figure. The acquisition might well…

13 years ago

ATS Stockholm, 24 May 2012 Wrap-Up

RTB and programmatic buying are quite nascent in the Nordics.  At last week’s ATS Stockholm there was much discussion about…

13 years ago

Oli Whitten Discusses The Rubicon Project Joint Venture with Netric Sales In The Nordics

Rubicon Project announced today that it is expanding its international operations with a strategic partnership with Netric Sales in the…

13 years ago

Japanese cyber communications inc & OpenX Announce Partnership Expansion into Mobile

cyber communications inc. (“cci”), a leading Japanese media representative company and a wholly owned subsidiary of Dentsu Inc., and OpenX…

13 years ago

In The Lead Up To ATS Stockholm, ExchangeWire Asks If The Nordics Is Ready For Automated Data-Driven Buying?

In preparation for ATS Stockholm, this Thursday the 24th May, we asked three industry leaders in the Nordics, for their…

13 years ago