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Exchange Archives - Page 34 of 78 - ExchangeWire.com

Exchange

Damian Blackden Discusses His New Appointment at Adnologies; Outlines Product Offering And Roll-Out With CEO Andreas Schwibbe

Adnologies announced this week that Damian Blackden will be joining the company as international CEO, as the European buy-side tech…

13 years ago

Dentsu Acquires Aegis: The Ripple Effect Of The Big Agency Consolidation

Aegis has been on the market for a while, allegedly. First, there was talk about Havas buying - or maybe…

13 years ago

Dirk Freytag Discusses His Move To The Rubicon Project, The Sales House Approach And The State Of The German Data-Driven Ad Market

Dirk Freytag, a veteran of the German digital advertising space, announced this week he was joining Rubicon to help build…

13 years ago

Vivaki’s Ros Allison Discusses Cross-Platform Buying Strategy, AOD’s Multi-Platform Addressability And The Growth Of The Data-Driven Ad Market In The Region

Ros Allison is a Director at Vivaki. Here she discusses Vivaki's cross-platform approach in the APAC marketplace, AOD’s multi platform…

13 years ago

Buy-Side Becomes Sell-Side: What If Xaxis Or Criteo Bought RMX?

Yahoo! is in selling mode. We have seen numerous stories this week (usually spectacularly misinformed pieces) about Yahoo's intention to…

13 years ago

AppNexus CEO, Brian O'Kelley, Discusses The German Data-Driven Display Market

In an interview with ExchangeWire and Adzine, AppNexus CEO, Brian O'Kelley, discusses the evolution of digital advertising in Germany, and…

13 years ago

The Sales House Evolution: Why The German Sales House Model Fundamentally Differs From Its UK Version

The sales house used to be the predominant way of creators of content connecting with buyers of media space. The…

13 years ago

Aggregating European Premium Supply: Publicitas Announces Premium "Sales Side Platform" Initiative

In an effort to aggregate premium supply across Europe, Publicitas launched a new pan-Euro sell-side initiative yesterday at its Digital…

13 years ago

No Longer Just A Supermarket: Why Tesco Is Evolving The Retail Model With Its Digital Strategy

Tesco is no longer a supermarket selling milk, bread and tins of beans. It is a media and data company.…

13 years ago