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Exchange Archives - Page 33 of 78 - ExchangeWire.com

Exchange

Private Ad Exchanges are First Party Business

Ola Tiverman is the CEO of Swedish-based Admeta, a leading technology provider of white labelled Private Ad Exchange solutions to…

13 years ago

German Gaming Study: Performance Advertising for Online and Mobile Gaming is Booming

Originally reported by Adzine Sixteen and a half million Germans play online games, according to the Federal Association of Interactive…

13 years ago

Why We Are All Ad Networks Anyway

Reputation is often the hardest thing to repair, they say. If that is true, then the “ad network” will take…

13 years ago

Ybrant Digital's Jacob Nizri Discusses The Differentiated Ad Network Solution, And The Evolving Model For Both Advertisers And Publishers

Ybrant Digital's Jacob Nizri discusses the differentiated ad network solution, and the evolving model for both advertisers and publishers. What…

13 years ago

Chris LeMay Discusses The New Publicitas SSP Proposition And The Role VisualDNA Will Play In The Pan-European Publisher Strategy

Publicitas announced last month that it was looking to launch a premium exchange solution for pan-European publishers. Here Chris LeMay…

13 years ago

Phil Duffield, Managing Director Adap.tv, Discusses The Growth Of Video RTB In The APAC Region And Publisher Adoption

Phil Duffield, Managing Director Adap.tv, discusses the growth of Video RTB in the APAC region, publisher adoption of the buying…

13 years ago

Adfonic's Q2 Global AdMetrics Report Shows Android Beating Out iOS as Most Popular Platform for Mobile Advertisers

Adfonic released last week their Q2 Global AdMetrics report, the second in a quarterly series, announcing, among other things, Android…

13 years ago

‘Mobile, a Marketer’s Nightmare’ by Gareth Davies, Commercial Operations Director, Somo

We’ve all heard the pitch. Mobile is going gangbusters. Smartphones and tablets are creating a paradigm shift in the way…

13 years ago