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Exchange Archives - Page 32 of 78 - ExchangeWire.com

Exchange

FBX Ushers In New Cycle Of PI Arbing In Display, As Facebook Takes Aim At Programmatic Media Buying Budget

This is not another ‘fanboy’ press release about how advertisers are able to drive down the cost of their media…

13 years ago

BREAKING: AppNexus to Power Orange Ad Market in Europe

Today, AppNexus announced that AppNexus, world-leader in Real-Time advertising technology, will be used as the new platform for the Orange…

13 years ago

BREAKING NEWS: French Premium Publisher Exchange 'La Place Media' Announced Today, Q&A with Fabien Magalon, MD

Fabien Magalon is Managing Director for the new premium publisher exchange group 'La Place Media', announced today. Here he gives…

13 years ago

'How the Number of Advertisers Will Impact Your eCPM in a Private Ad Exchange', by Leif Jägerbrand, co-founder & CRO, Admeta

Leif Jägerbrand is one of the founders of Admeta, a leading technology and knowledge provider of white labelled Private Ad…

13 years ago

Sandy Hubert, Head of Cadreon UK, Explains Cadreon's Offering and the Future of RTB

Sandy Hubert is Head of Cadreon UK. Here she discusses with ExchangeWire Cadreon's Mediabrands Audience Platform, their plans for global…

13 years ago

Cyberwing & OpenX to Launch Japan’s First Mobile Ad Exchange

A major new private advertising exchange specifically for Japanese mobile inventory, including smartphones and tablets, is announced today between CyberWing…

13 years ago

ATS London: Hear Direct From Marketers About The Significance Of Programmatic Buying

A sign that programmatic buying has become more mainstream over the past 12 months is represented not only by the…

13 years ago

Why Local Newsgroups Need To Become The SME Digital Marketing Platform

The news industry is undergoing a transition. Print to Digital. And there are inevitably casualties along the way. Local news…

13 years ago