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Exchange Archives - Page 31 of 78 - ExchangeWire.com

Exchange

France Continues to Scale Programmatic Premium: StickyAds Launches Premium Video Exchange Called stickyXchange

The subject of ‘programmatic premium’ may still be surrounded by ambiguity and ill-definition, but the French RTB market nevertheless is…

13 years ago

Video: ExchangeWire CEO Ciaran O'Kane Chats to Neal Mohan, VP of Display at Google at ATS London 2012

ExchangeWire CEO Ciaran O’Kane sat down with Neal Mohan, VP of Display at Google, during a fireside chat at ATS…

13 years ago

ATS Paris Wrap-Up

ExchangeWire is proud of another stellar event with ATS Paris, featuring the best and brightest of the driving force in…

13 years ago

'Trading places: Why Agencies Need to Look Further Than Their Own Desk', by Dominic Trigg, MD Europe, Rocket Fuel

Agency trading desks emerged to cope with the ever-increasing amounts of customer data and ad inventory presented by the advertising…

13 years ago

Edgar Baudin, CEO & Co-founder of Gamned, Discusses Programmatic Buying in France, ITDs & Publisher Collectives

Gamned, an international real-time trading technology company based in France, are positioning themselves to bring RTB campaigns and technology-based advertising…

13 years ago

Brandscreen Raises $11 Million In Series B Round, As It Looks To Expand Across APAC Region

Brandscreen announced this morning that it is raising a further eleven million dollars in a new round of funding. The…

13 years ago

ATS Paris Agenda And Speakers Details Now Available For October 24 Event

ATS Paris is just weeks away, and we again look forward to assembling the ad trading community in Paris for…

13 years ago

ATS London Wrap-Up

SECTION I: PREMIUM & BRANDING IN THE PROGRAMMATIC ERA KEYNOTE 1: Our first keynote speaker of the day was Neal…

13 years ago

Google's Neal Mohan and Jason Bigler Discuss The New Native Audience Extension Tool And The Wider Display Strategy In Europe

Google announced this week that it is releasing tools to allow publishers to do native audience extension. This represents an…

13 years ago

Video: ATS London, Thoughts on the Day and Programmatic Premium

Improve Digital interviewed some of our panelists and speakers during Tuesday's ATS London event at the BFI. *COMING SOON* Watch…

13 years ago