Much is spoken and written about the growing economic strengths of the BRIC markets, it is one reason why ExchangeWire…
The market in Spain for programmatic media trading is bucking the trend despite the Spanish recession, as publishers there look…
Sylvain Deffay is Country Manager France at Infectious Media. This September I cut the ribbon on Infectious Media’s Paris office.…
ExchangeWire is announcing the launch of its new mobile advertising event in 2013. Mobile Sessions is the first event ExchangeWire…
Mediabrands Audience Platform (MAP) is expanding multidirectionally in the APAC region into China, India, Japan, Australia and Southeast Asia. Here…
The challenges of developing an industry standard for ad viewability rages on. The IAB (amongst other bodies) have attempted to…
For the many pundits who anxiously forecasted the ‘Year of Mobile’, 2012 has provided some relief. Figures released by the…
Ad tech is a funny business. Experts and onlookers alike have been hammering the concept of ad networks for the…
Programmatic advertising has brought a wealth of new innovation. It has completely re-invigorated the display market, enabled search marketers to…
There are signs that the data-driven ad market in APAC is gathering momentum. With a number of US vendors now…