ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: JICWEBS and…
To mitigate the risk of ad fraud and bots, marketers in Asia-Pacific should not be too dependent on programmatic open…
Rubicon Project (NYSE:RUBI) released its Q2 2017 earnings after close of trading on 1 August, with a positive outlook coming…
ExchangeWire speaks with John Murphy, VP of marketplace quality, OpenX, to discover why quality continues to be one the key…
Oracle’s Marketing Cloud offering has evolved rapidly following a string of acquisitions over the last five years: Eloqua, 2012; Responsys,…
Transparency in the programmatic marketplace has been a hot topic this year and, as Mike Driscoll, CEO, Metamarkets, explains to…
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: EU data…
According to statistics from earlier this year, programmatic advertising is really taking off in Finland. Looking at ad sales from…
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Refined Labs gehört…
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AT&T acquire…