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Exchange Archives - Page 28 of 78 - ExchangeWire.com

Exchange

PubMatic’s APAC Perspective: Learning From the ‘Mistakes’ of Incumbent Markets, with Rob Jonas, VP International, MD Europe

PubMatic's Rob Jonas discusses how APAC publishers can learn from the "mistakes" of Incumbent markets, and put the right strategies…

12 years ago

Consolidation And The Rise Of Ad Tech Fatigue

There are no obvious symptoms for this new ailment in the digital advertising space, but the effects of "ad tech…

12 years ago

Is Programmatic Video Hitting its Stride?

Adap.tv held a half-day event in London this week to discuss the themes around programmatic video. The agenda was packed…

12 years ago

WireColumn: French Private Video Exchange is a Great Opportunity for Brand Advertisers

Sylvain Deffay is Country Manager, France at Infectious Media. The growing involvement of publishers and technology partners has fuelled French…

12 years ago

Germany's Rocky Road To Programmatic: The Ad Trader Conference Overview

We hosted our third Ad Trader Conference in Berlin two weeks ago. It was an interesting day, and offered up…

12 years ago

Why Australia Needs To Build That Premium Publisher Exchange

The rumours of a publisher exchange in Australia is the worst kept secret in APAC right now. Four of the…

12 years ago

Neal Mohan Discusses The Recent Changes To The DoubleClick Ad Exchange

Google announced last week that it was making a number of changes to its DoubleClick Ad Exchange, as it continues…

12 years ago

Nordic RTB-Adoption On The Rise: Industry Reaction

The Rubicon Project recently released some localised data in its Nordic RTB Market Growth blog post. At ATS Stockholm last…

12 years ago

'RTB in Europe: Positive Volatility', by Arun Kumar, President of MAP G14

While programmatic digital media buying has been established in the US for some time now, Western Europe and Japan made…

12 years ago