The FT published an article documenting the levels of online ad fraud present on a recent Mercedes-Benz campaign earlier this week bringing…
AppNexus is to double its operations in Singapore, including the transfer of senior employees from its European and US operations,…
The Guardian is preparing to relaunch its mobile app offering to help advertisers access its most engaged readers, as it…
The majority of the UK’s premium publishers are planning an increased investment in programmatic media trading, according to figures released…
Twitter has lifted the lid on its latest mobile app install suite that aims to help advertisers drive downloads of…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. Mobile continues to dog Google Google…
Mobile operator Telefonica is poised to inject fresh competition into the mobile ad tech sector with the imminent launch of…
As the initial phase of this year’s Ad Trader conference closes, it appears the message is loud and clear, but…
Ahead of this year’s Ad Trader conference hosted in Berlin, Graham Moysey, AOL, head of international, tells publishers there that…
It’s been a busy week for ad tech, with no short supply of major announcements, quite fitting given that it…