With large-scale publishers increasingly convinced of the benefits of pooling their resources to trade media via premium exchanges and therefore…
As premium publishers face growing pressure from scale players such as Facebook and Google, when it comes to advertising budgets,…
ExchangeWire explores how brands are leveraging their own intent data, and building advertising businesses of their own. Asda revealed last…
The Echo Chamber is a regular column, penned by Ciaran O'Kane, on all things ad tech, mar tech and programmatic…
'Big data', may be one of the key buzz phrases in contemporary ad tech and march circles, but its increasing…
ExchangeWire rounds-up some of the biggest stories in the European ad tech scene, and in this week's edition: Asda preps…
ExchangeWire Research's head of analysis Rebecca Muir draws up a definitive list of which companies will make waves in the…
ExchangeWire rounds up some of the hottest stories in the European ad tech scene, and in this week’s edition: The…
ExchangeWire is priming itself for a busy 2015, with its ATS event series consisting of six confirmed events taking place…
As we stand on the cusp of 'the internet of things' becoming a mass market reality, Konrad Feldman, Quantcast, CEO,…